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Digital marketing Course

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.

Digital Marketing Training Course Details

Digital Marketing Introduction

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.

What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging?You get the idea.
To clearly define what digital marketing is let’s talk about what it is not. For starters, it does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.Digital Marketing Introduction

Digital marketing is a term that has been around for quite awhile but  hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.

What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging?You get the idea.
To clearly define what digital marketing is let’s talk about what it is not. For starters, it does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.
Sure, some people may respond to a call to action from an advertisement in one of these mediums but there is no way to know the exact number of people who saw or heard it. Such data is collected long after the initial ad impression is made.

Digital Marketing Curriculum

Business, Marketing & eMarketing
Search Marketing
Web Analytics
Social Media Marketing
Email Marketing
Display Marketing
Mobile Marketing

Want to have a course urgently or on Fast track. We can arrange you for a specialised training aimed only for you. Please get in touch with us with your requirements by mail or just fill in the Batch Enquiry form. We will get in touch with you with the slot times and other details with in 24 hours

For Priority Training contact below
  • eITCafe: trainings@eitcafe.com
  • India: 040 6678 6677
  • US: 630-636-0198

Support services

We know how hard it can be to find and keep a job when there are so many other things to worry about. Our support team is here to help break down the barriers which are blocking your road to employment.
If you are a Working Chance candidate, please don’t hesitate to ask for advice or support on any issues which are affecting your chances of finding a job.
For further information, please email jobsupport@eitcafe.com our Support and Training Manager.

Job Preparation

• Assistance with learning job seeking skills
• Resume creation
• Master application completion
• Dressing for success
• Job interview preparation

Job Development

• Assistance with completing applications online or in person
• Job development online, on foot, networking events, job fairs and established employer relationships to locate available positions in your job goal
• Job leads and information on attending hiring events
• Follow-ups on applications placed to request interviews.

Explain what is SEO

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank

Explain what is a keyword in digital marketing ? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites.  In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked.  In other words, it is the amount spent to get an advertisement clicked.

Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

  • Relevant : List out the targeted keywords
  • Exhaustive : Apart from most popular keywords it should include the “long tail of search”
  • Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

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Overview of Course and Learning analytic’s

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Learn from Certified and Expert Trainers

Customized Course as per your requirement

24/7 online support for the course learners

High Quality E-learning Content for learning

videos

Access to the Recorded Sessions and classes

Flexible Course timing and Payment terms

Live Practical Oriented Approach for learners

Course Curriculam

Digital Marketing Course Moduel

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.

What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging?You get the idea.
To clearly define what digital marketing is let’s talk about what it is not. For starters, it does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.Digital Marketing Introduction

Digital marketing is a term that has been around for quite awhile but  hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition.

What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging?You get the idea.

Duration: 45 Days

Support: 24x7

Video: Yes

Digital Marketing Certified Professional